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Company Profile
RDC was founded in 1987 by Alan McCarthy. Alan is an award winning career salesman, selling for Rank Xerox, Exxon, Dun and Bradstreet, US Lines and ICL. In a career spanning more than 30 years, Alan has sold into, and managed, sales teams selling to Financial Services, Logistics, Automotive, IT and Consultancy Sectors.
He began training, developing and consulting in sales related subjects, i.e.: Relationship Selling, Negotiating, Target Account Management, and Sales Team Direction, in 1987.
For the past fifteen years Alan has focused on training, developing and coaching experienced sales teams and their executives. He has conducted over 400 assignments in 25 countries including 20 of the American states. With a realistic and experience based presentation style, which is firmly based on pragmatic skills development, Alan excels in his chosen profession and continues to deliver successful programmes to a wide variety of clients.
His unique style and experiences in competitive selling strategies for high value sales propositions has resulted in his clients winning hundreds of millions of pounds of business, in highly competitive arenas.
Alan has worked with large enterprises such as Oracle, BT, Fujitsu, Invensys, IMI, Europcar, Federal Mogul, Siemens, AT&T and Epson in addition to many smaller companies in a variety of industries.
Along with many other projects Alan recently:
- Created and delivered a programme of Value Added Selling to 150 Key Account Managers to deliver global sales of $500 million+.
- Worked as a strategist with a global sales team to overachieve their annual sales target by 20%.
- Coached a CEO and his Sales Director to over-deliver profits of 15% higher than forecasted in a difficult and changing automotive market.
- Assisted a CEO and Sales Director to realise the sales potential from newly emerging opportunities in Eastern Europe.
- Provided negotiation techniques and skills to sales teams to deliver higher profit deals in spite of their prevailing circumstances.
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